Coles

 

Coles is a leading Australian retailer, with over 2,500 retail outlets nationally.

 

"Coles makes life easier for Australians by delivering quality, value and service. We process more than 20 million customer transactions each week, providing our customers with products from thousands of farmers and suppliers."

 

1.       How does the company create awareness of its product?

Coles create awareness of its products by modern social media marketing as well as traditional advertising mediums. They create daily posts and videos on Instagram, Facebook, and Twitter to promote their products. They also print the magazines of Coles to create awareness among customers.

 

2.       How does the company get consumers to try its product?

Coles provide weekly specials. Lower price attracts customers to try its coke.

3.       How does the company give information about the product to its customer?

Coles give information about coke on its website and the magazine of Coles. For example, from the pictures below, we can see the basic information of this product. It includes the name and the picture of the product, how long it is on sale, what the discount is, how much per litre cost as well as the last valid day.

4.       How does the company retain loyal customers?

Coles has a customer loyalty program. When customers shop on Coles, they can get points by scanning or linking the Flybuys card. Then customers can redeem points for money off their shop, big treats in Flybuys Rewards store or even vacays with Flybuys travel.

5.       How does the company entice the customer to buy more and use their product frequently?

As mentioned above, if customers go shopping at Coles, they can collect their points of Flybuys card. The more money they spend on Coles, the more points they will get. Therefore, I think it is a way of enticing the customer to buy more and use their product more frequently.

 

6.       What promotions does the company use to identify more customers?

Coles identify more customers though segmenting various customers into small segments based on many different things such as demographic, geographic, behavioural and psychographic characteristics, age, and income of customers. In doing so, Coles can satisfy the requirements of their customers more effectively.